How to Make a Post Shareable on Facebook and Increase Impact

how to make a post shareable on facebook

Making your Facebook posts shareable is essential to increase their reach and engagement. Whether you’re sharing personal milestones, promoting a cause, or spreading important information, allowing others to share your posts can amplify their impact significantly. Here’s a comprehensive guide on how to make a post shareable on Facebook in 2024.

Step-by-Step Guide to Making a Post Shareable

how to make a post shareable on facebook

Making a Facebook post shareable involves a few simple steps, which can be done either from a desktop or through the Facebook app on your mobile device. Here’s how you can make your posts shareable on both platforms:

Using a Desktop

  1. Locate the Post: Begin by navigating to your Facebook profile. Scroll through your timeline to find the post that you want to make shareable. This could be a recent post or an older one that you want to gain more visibility.
  2. Edit Privacy Settings:
    • Click on the three dots located at the top-right corner of the post. This opens a dropdown menu with various options.
    • Select “Edit Post.” You will now see the post in edit mode, with the current privacy setting displayed.
    • Click on the privacy icon (usually showing “Friends” or another setting). A menu will pop up, displaying different privacy options.
    • Choose “Public” from the list. This setting will make your post visible to everyone on Facebook, not just your friends.
    • After selecting “Public,” click “Save” to apply the changes. Your post is now shareable, allowing anyone who sees it to share it further.

Using the Facebook App

  1. Find the Post: Open the Facebook app on your mobile device. Go to your profile by tapping on your profile picture or name. Scroll through your timeline to find the post you want to make shareable.
  2. Change Privacy Settings:
    • Tap the three dots on the top-right corner of the post. This will bring up a menu with several options.
    • Select “Edit Post.” This action will take you to the post editing screen.
    • Tap on the privacy setting icon beneath your name. This opens up the privacy options menu.
    • Select “Public” from the options. This setting ensures that anyone on Facebook can see and share your post.
    • Tap “Save” to apply the new privacy setting. Your post is now shareable by anyone who comes across it.

Making a post shareable on Facebook is a straightforward process that can significantly extend the reach of your content. Whether you’re using a desktop or the mobile app, the steps are designed to be user-friendly, allowing you to quickly adjust your privacy settings and make your posts accessible to a wider audience. This feature is particularly useful for spreading important messages, promoting events, or simply sharing content that you think deserves more attention.

Tips for Creating Shareable Content

Tips for Creating Shareable Content

Creating content that others want to share on Facebook involves more than just setting your posts to “Public.” Here are some strategies to make your content more engaging and shareable:

1. Craft Engaging Content

  • Humor and Emotion: Posts that are funny or evoke strong emotions tend to be shared more often. Whether it’s a hilarious meme or a touching story, emotional engagement can drive shares.
  • Relevant and Timely Topics: Content related to current events or trending topics can gain traction quickly. Stay updated on what’s happening around the world and create posts that reflect those themes.

2. Use High-Quality Visuals

  • Images and Videos: High-quality images and videos are more likely to grab attention and be shared. Make sure your visuals are clear, vibrant, and relevant to your post.
  • Infographics: Infographics can convey complex information in an easy-to-understand format. They are highly shareable due to their informative and visually appealing nature.

3. Include a Call to Action (CTA)

  • Encourage Sharing: Directly ask your audience to share your post. A simple CTA like “Share this if you agree!” can significantly boost sharing.
  • Engage with Questions: Asking questions in your posts can spark conversations and encourage people to share their opinions with their friends by sharing your post.

4. Optimize for Mobile Viewing

  • Mobile-Friendly Content: Mobile-Friendly Content: Ensure your content looks good on mobile devices since a significant portion of Facebook users access the platform via mobile. This includes using appropriate image sizes and avoiding overly long paragraphs, and there are plenty of options related to remove background from logo to help with optimizing the proper visuals.
  • Short and Sweet: Keep your posts concise. Long-winded posts may lose the reader’s interest quickly. Aim for clarity and brevity to maintain engagement.

5. Utilize Facebook Insights

  • Analyze Engagement: Use Facebook Insights to see which types of posts get the most engagement. This data can help you understand what your audience likes and tailor future posts accordingly.
  • Optimize Posting Times: Identify the times when your audience is most active and schedule your posts accordingly. Higher visibility can lead to more shares.

6. Share User-Generated Content

  • Leverage Testimonials and Reviews: Sharing content created by your followers, such as testimonials or reviews, can build trust and encourage others to share their positive experiences as well.
  • Feature Community Contributions: Highlighting contributions from your community can create a sense of belonging and motivate others to engage and share.

Creating shareable content is a strategic process that involves understanding your audience and crafting posts that resonate with them. By incorporating humor, emotion, high-quality visuals, and clear calls to action, you can increase the likelihood that your posts will be shared widely. Additionally, leveraging tools like Facebook Insights and optimizing your content for mobile can further enhance its shareability.

FAQs 

1Q. Can I make a specific post shareable while keeping others private?

Absolutely. Facebook allows you to adjust the privacy settings for each individual post. This means you can make one post shareable by setting its privacy to “Public” while keeping other posts visible only to your friends or a custom audience. To do this, simply follow the steps outlined earlier for editing the privacy settings of the specific post you want to make shareable.

2Q. How do I make an old Facebook post shareable?

If you have a post that you shared in the past and you now want to make it shareable, you can do so by following these steps:

  • Go to your profile and locate the old post.
  • Click on the three dots at the top-right corner of the post and select “Edit Post.”
  • Click on the privacy setting icon and change it to “Public.”
  • Save the changes to update the post’s privacy settings. Now, anyone who sees the post can share it.

3Q. Why can’t I make my Facebook post shareable?

There are a few reasons why you might not be able to make your Facebook post shareable:

  • Privacy Settings: If your post’s privacy is set to anything other than “Public,” it won’t be shareable. Posts set to “Friends” or “Only Me” do not have the share option for others.
  • Content Restrictions: Sometimes, the type of content you’re posting may have restrictions that prevent it from being shared. This can include copyrighted material or content flagged by Facebook’s community standards.
  • Platform Limitations: Ensure that you are using the latest version of the Facebook app or accessing Facebook from a compatible browser. Outdated versions might have bugs or limitations that affect post sharing.

4Q. Will making a post shareable affect its audience?

Yes, changing a post to “Public” means anyone can see and share it, not just your friends. This greatly expands its potential audience and can help your content reach more people. However, it also means that your post is visible to anyone on the internet, so be mindful of the content you choose to make public.

Wrapping Up

Making your posts shareable on Facebook is a powerful way to increase their reach and impact. By adjusting the privacy settings to “Public,” you enable anyone to see and share your content, expanding your audience significantly. Whether it’s personal updates or business promotions, knowing how to make a post shareable on Facebook enhances visibility and engagement.